*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:30px}body{margin:0;font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;font-size:21px;line-height:1.5;-webkit-font-smoothing:antialiased}h1,h2,h3,p,figure,blockquote{margin:0}h1,h2,h3{line-height:1.02;letter-spacing:-.055em}a{color:inherit;text-decoration:none}a:focus-visible{outline:3px solid var(--accent);outline-offset:6px}.wrap{width:min(1320px,calc(100% - 96px));margin:auto}.nav{min-height:104px;display:flex;align-items:center;justify-content:space-between;gap:30px;border-bottom:1px solid var(--line)}.brand{font-size:22px;font-weight:700;letter-spacing:-.035em}.nav-links{display:flex;gap:28px;font-size:17px}.role,.label,.period,.credits{font-family:Menlo,"Courier New",monospace;font-size:16px;line-height:1.45}.role{color:var(--accent)}.cta{display:inline-flex;align-items:center;justify-content:space-between;gap:35px;padding:17px 23px;font-size:18px;font-weight:650;min-height:58px;background:var(--accent);color:var(--button-ink);transition:opacity .15s,scale .15s}.cta:hover{opacity:.88}.cta:active{scale:.96}.text-link{font-size:18px;text-decoration:underline;text-underline-offset:6px}.intro{font-size:22px;line-height:1.5;max-width:620px}.metrics{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:30px}.metric strong{font-size:80px;font-weight:700;line-height:1;letter-spacing:-.065em;font-variant-numeric:tabular-nums;display:block}.metric span{display:block;font-size:19px;margin-top:12px}.period{margin-top:20px;max-width:900px}.section{padding-block:85px;border-top:1px solid var(--line)}.section-head{display:flex;justify-content:space-between;align-items:start;gap:45px;margin-bottom:44px}.section-head h2{font-size:54px;max-width:720px}.section-head .label{min-width:180px}.work-row{display:grid;grid-template-columns:1fr 1.2fr;gap:70px;padding:32px 0;border-top:1px solid var(--line)}.work-row h3{font-size:31px;line-height:1.1}.work-row p{font-size:22px;line-height:1.5}.work-row strong{font-weight:700}.position{display:grid;grid-template-columns:210px minmax(0,1fr);gap:65px;align-items:center}.portrait img{width:210px;height:260px;display:block;object-fit:cover;object-position:50% 55%;filter:grayscale(1);outline:1px solid #00000014}.portrait figcaption{font-size:16px;margin-top:12px}.position blockquote{font-size:clamp(35px,4.4vw,62px);line-height:1.1;letter-spacing:-.04em;font-weight:600;max-width:900px}.position .label{display:block;color:var(--accent);margin-bottom:24px}.quote-note{font-size:21px;line-height:1.5;margin-top:27px;max-width:680px}.closing{display:flex;justify-content:space-between;align-items:center;gap:40px}.closing h2{font-size:52px;max-width:740px}.footer{padding-block:32px;border-top:1px solid var(--line);font-size:16px;display:flex;justify-content:space-between;gap:25px}.group{font-size:17px;margin-top:26px}.preview-note{font-size:16px;line-height:1.5;margin-top:20px}.compare-back{font-size:16px}.view-tag{display:inline-block;font-size:15px;padding:4px 9px;border:1px solid var(--line);margin-left:15px;font-weight:400;letter-spacing:0}
@media(max-width:1000px){.wrap{width:calc(100% - 64px)}.nav-links{gap:20px}.section-head h2{font-size:45px}.work-row{gap:35px}.position{gap:40px}.closing h2{font-size:44px}.metric strong{font-size:66px}}
@media(max-width:650px){body{font-size:19px}.wrap{width:calc(100% - 40px)}.nav{min-height:86px;gap:15px}.brand{font-size:19px}.view-tag{display:none}.nav-links a:not(:last-child){display:none}.nav-links{font-size:16px}.role,.label,.period,.credits{font-size:16px}.intro{font-size:20px}.metrics{gap:16px}.metric strong{font-size:43px}.metric span{font-size:16px;margin-top:9px}.period{font-size:16px;margin-top:18px}.section{padding-block:52px}.section-head{display:block;margin-bottom:30px}.section-head .label{margin-bottom:18px}.section-head h2{font-size:37px}.work-row{grid-template-columns:1fr;gap:18px;padding-block:27px}.work-row h3{font-size:27px}.work-row p{font-size:20px}.position{grid-template-columns:85px minmax(0,1fr);gap:22px;align-items:start}.portrait img{width:85px;height:115px;object-position:50% 50%}.portrait figcaption{font-size:16px}.position blockquote{font-size:30px;line-height:1.15}.position .label{font-size:16px;margin-bottom:18px}.quote-note{font-size:19px;margin-top:20px}.closing{display:block}.closing h2{font-size:39px}.closing .cta{margin-top:28px}.group{font-size:16px}.footer{display:block}.footer>a{display:inline-block;margin-top:15px}.cta{font-size:17px;gap:24px;padding:15px 19px}.preview-note{font-size:16px}}
@media(max-width:370px){.wrap{width:calc(100% - 32px)}.metric strong{font-size:37px}.metrics{gap:10px}.metric span{font-size:16px}.nav .brand{font-size:18px}.position{grid-template-columns:1fr}.portrait{display:flex;gap:20px;align-items:center}.portrait figcaption{margin:0}.position blockquote{font-size:34px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}
body{--accent:#c94226;--button-ink:#fff;--line:#d0cfcb;background:#f8f7f3;color:#171715}.hero{padding-block:45px 48px}.hero h1{font-size:clamp(85px,9.7vw,146px);font-weight:750;line-height:.96;letter-spacing:-.075em;margin-top:27px}.hero h1>span{color:var(--accent)}.hero h1 small{display:block;font:inherit;font-size:.58em;letter-spacing:-.06em;margin-top:16px}.hero-bottom{display:grid;grid-template-columns:1.2fr 1fr;align-items:end;gap:80px;margin-top:38px}.hero-bottom .intro{max-width:600px}.hero-actions{display:flex;justify-content:flex-end}.hero .metrics{margin-top:54px;padding-top:30px;border-top:2px solid #171715}.hero .metric strong{font-size:70px}.hero .period{margin-top:16px}.section-head h2{max-width:740px}.position blockquote{font-weight:700}.position .label{color:var(--accent)}.work-row h3{color:var(--accent)}@media(max-width:650px){.hero{padding-block:30px 36px}.hero h1{font-size:clamp(53px,10.8vw,76px);line-height:.99;margin-top:24px}.hero h1 small{font-size:.68em;margin-top:15px}.hero-bottom{display:block;margin-top:28px}.hero-actions{justify-content:flex-start;margin-top:24px}.hero .metrics{margin-top:33px;padding-top:24px}.hero .metric strong{font-size:43px}.hero .metric span{max-width:108px}.hero .period{margin-top:20px}}@media(max-width:370px){.hero .metric strong{font-size:37px}.hero h1{font-size:51px}}.portrait-crop{display:block;width:210px;height:260px;overflow:hidden}.portrait-crop img{transform:scale(1.35);transform-origin:50% 50%}@media(max-width:650px){.position{display:block}.position .portrait{display:flex;gap:22px;align-items:center;margin-bottom:27px}.position .portrait-crop{width:90px;height:115px;flex:0 0 90px}.position .portrait img{width:90px;height:115px;transform:scale(1.5)}.position .portrait figcaption{margin:0;font-size:16px}.position blockquote{font-size:36px;line-height:1.12}.position .quote-note{font-size:20px;line-height:1.5}}
/* Manifesto typography and base layout. */
:root{--paper:#f8f7f3;--ink:#171715;--accent:#c94226;--line:#d0cfcb;--button-ink:#fff}
body{background:var(--paper);color:var(--ink)}button{font:inherit;color:inherit}.header{min-height:104px;display:flex;align-items:center;justify-content:space-between;gap:25px;border-bottom:1px solid var(--line);position:relative}.header .brand{font-size:22px;font-weight:700;line-height:1.3}.brand>span{display:inline-block;font-size:16px;line-height:1.4;font-weight:400;border:1px solid var(--line);padding:4px 9px;margin-left:15px;letter-spacing:0}.desktop-nav{display:flex;gap:27px;font-size:17px;align-items:center}.desktop-nav a{padding-block:12px}.desktop-nav a:hover,.text-link:hover{color:var(--accent)}.menu-button{display:none}.mobile-nav[hidden]{display:none}.skip-link{position:fixed;top:15px;left:20px;background:var(--ink);color:var(--paper);padding:13px 20px;z-index:20}.skip-link:not(:focus){clip-path:inset(50%);height:1px;width:1px;overflow:hidden}button:focus-visible{outline:3px solid var(--accent);outline-offset:5px}.hero-actions .cta{font-size:18px}.hero .group{line-height:1.5}
.eyebrow,.answer-label,.contribution-label,.result-heading>.eyebrow{font-family:Menlo,"Courier New",monospace;font-size:16px;line-height:1.45;font-weight:400;color:var(--accent);letter-spacing:0}.section-intro{display:grid;grid-template-columns:240px minmax(0,1fr);gap:65px;align-items:start;margin-bottom:48px}.section-intro h2{font-size:54px;line-height:1.05;max-width:850px}.challenge-list>article{display:grid;grid-template-columns:1fr 1.2fr;gap:70px;border-top:1px solid var(--line);padding-block:32px;align-items:start}.challenge-list h3{font-size:30px;line-height:1.12;max-width:480px}.answer-panel{border-left:2px solid var(--accent);padding-left:24px}.answer-label,.contribution-label{display:block;margin-bottom:13px}.answer-panel p{font-size:22px;line-height:1.55;font-weight:500}.answer-panel strong,.result-body strong,.about-copy strong,.conversation-section strong{font-weight:700}
.results-section{background:transparent}.results-list{display:grid;gap:0}.result{display:grid;grid-template-columns:1fr 1.2fr;gap:70px;border-top:1px solid var(--line);padding-block:38px;min-width:0}.result-heading,.result-body{min-width:0}.result h3{font-size:34px;line-height:1.1;margin-top:17px;max-width:520px}.result-body{border-left:2px solid var(--accent);padding-left:24px}.result-body>p{font-size:22px;line-height:1.55;font-weight:500}.result-body>p+p{margin-top:18px}.result-body .period{font-size:16px;line-height:1.55;font-weight:400;margin-top:22px}.metric-large{font-size:clamp(43px,4.5vw,68px);font-weight:700;letter-spacing:-.06em;line-height:1.1;margin-top:28px;font-variant-numeric:tabular-nums;white-space:nowrap}.metric-large>span{font-size:.62em;vertical-align:middle}.metric-label{font-size:18px;line-height:1.4;margin-top:10px;max-width:360px}.comparison{border-top:1px solid var(--line);padding-top:22px;margin-top:24px}.comparison>span{font-size:18px;display:block;font-weight:500}.comparison strong{font-size:38px;line-height:1.2;display:block;margin-top:10px;letter-spacing:-.045em}.comparison strong>span{font-size:.7em;vertical-align:middle}.case-metrics{display:grid;grid-template-columns:1fr 1.35fr 1.15fr;gap:20px;margin-top:28px}.case-metrics strong{font-size:clamp(34px,3.2vw,46px);line-height:1.1;font-weight:700;letter-spacing:-.05em;display:block;white-space:nowrap}.case-metrics span{font-size:16px;line-height:1.4;display:block;margin-top:8px}.positioning-shift{border-left:2px solid var(--accent);padding-left:20px;margin-top:28px;font-size:20px;line-height:1.4}.positioning-shift>span{display:block}.positioning-shift>span:nth-child(2){margin-block:8px}.positioning-shift strong{font-size:23px;display:block;font-weight:700}
.why-section .position{margin-bottom:65px}.position h2.label{font-family:Menlo,"Courier New",monospace;font-size:16px;font-weight:400;line-height:1.45;letter-spacing:0}.why-list{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:35px;border-top:1px solid var(--line);padding-top:38px}.why-list article{min-width:0}.why-list h3{font-size:27px;line-height:1.12}.why-list p{font-size:20px;line-height:1.55;font-weight:500;margin-top:18px}.management-metrics{display:flex;gap:24px;margin-top:24px}.management-metrics>div{min-width:0;flex:1}.management-metrics strong{font-size:38px;line-height:1.1;letter-spacing:-.05em;display:block;font-weight:700}.management-metrics span{display:block;font-size:16px;line-height:1.4;margin-top:9px}.why-list .period{font-size:16px;font-weight:400;line-height:1.5}
.about-section,.conversation-section,.practice-section{padding-block:0;background:transparent;border:0}.about-layout,.conversation-layout{display:grid;grid-template-columns:1fr 1.2fr;gap:70px;padding-block:85px;border-top:1px solid var(--line)}.about-section h2,.conversation-section h2{font-size:50px;line-height:1.08;margin-top:18px;max-width:540px}.about-copy,.conversation-layout>div:last-child{border-left:2px solid var(--accent);padding-left:24px;min-width:0}.about-copy p,.conversation-section p:not(.eyebrow){font-size:22px;line-height:1.55;font-weight:500}.about-copy p+p,.conversation-section p+p{margin-top:20px}.about-copy .text-link{display:inline-block;font-weight:650;margin-top:25px;font-size:18px;color:var(--accent)}.conversation-section p.advisory-note{font-size:19px;border-top:1px solid var(--line);padding-top:22px;margin-top:25px}.practice-layout{border-top:1px solid var(--line);padding-block:32px;display:grid;grid-template-columns:1fr 1.2fr;gap:70px;align-items:start}.practice-section h2{font-size:27px;line-height:1.15;margin-top:12px}.practice-section p:not(.eyebrow){font-size:19px;line-height:1.55}.footer-name{font-size:19px;font-weight:650}.footer-name>span{display:block;font-size:16px;font-weight:400;margin-top:5px}.footer a.text-link{font-size:17px;white-space:nowrap}.footer{align-items:center}
@media(max-width:1100px){.desktop-nav{gap:20px}.brand>span{display:block;margin:5px 0 0;border:0;padding:0}.section-intro{grid-template-columns:190px minmax(0,1fr);gap:40px}.section-intro h2{font-size:46px}.result,.challenge-list>article,.about-layout,.conversation-layout,.practice-layout{gap:40px}.why-list{gap:25px}.why-list h3{font-size:25px}.management-metrics{gap:18px}.management-metrics strong{font-size:32px}}
@media(max-width:1000px){.desktop-nav{display:none}.menu-button{display:flex;align-items:center;gap:15px;border:1px solid var(--line);background:transparent;padding:10px 15px;min-height:44px;font-size:17px;cursor:pointer}.mobile-nav{position:absolute;top:90px;right:0;z-index:10;background:var(--paper);border:1px solid var(--line);padding:12px;width:min(350px,100%);box-shadow:0 8px 20px #17171512}.mobile-nav a{display:block;padding:12px;font-size:18px}.why-list{grid-template-columns:1fr;gap:28px}.why-list article+article{border-top:1px solid var(--line);padding-top:28px}.why-list h3{font-size:29px}.why-list p{font-size:21px}.management-metrics{max-width:460px}.management-metrics strong{font-size:42px}.result{grid-template-columns:1fr 1.15fr}.result h3{font-size:29px}.result-body>p{font-size:21px}.case-metrics{grid-template-columns:1fr 1fr}.case-metrics>div:last-child{grid-column:1/-1}.case-metrics strong{font-size:37px}.about-section h2,.conversation-section h2{font-size:40px}}
@media(max-width:650px){.header{min-height:86px;gap:15px}.header .brand{font-size:19px}.brand>span{font-size:16px}.menu-button{font-size:16px;padding:9px 12px;gap:12px}.mobile-nav{top:77px}.hero .intro{font-size:20px;line-height:1.5}.hero .group{font-size:16px}.hero-actions .cta{font-size:17px}.section-intro{display:block;margin-bottom:30px}.section-intro h2{font-size:37px;margin-top:18px}.challenge-list>article,.result{grid-template-columns:1fr;gap:23px;padding-block:28px}.challenge-list h3{font-size:28px}.answer-panel,.result-body{padding-left:20px}.answer-panel p,.result-body>p{font-size:20px;line-height:1.55}.result h3{font-size:29px}.metric-large{font-size:clamp(38px,9.4vw,53px);margin-top:23px}.metric-label{font-size:18px}.comparison strong{font-size:34px}.result-body .period{font-size:16px}.case-metrics{gap:20px}.case-metrics strong{font-size:clamp(34px,10vw,44px)}.why-section .position{margin-bottom:38px}.why-list{gap:26px;padding-top:30px}.why-list h3{font-size:27px}.why-list p{font-size:20px}.management-metrics strong{font-size:40px}.about-layout,.conversation-layout{grid-template-columns:1fr;gap:27px;padding-block:52px}.about-section h2,.conversation-section h2{font-size:38px}.about-copy,.conversation-layout>div:last-child{padding-left:20px}.about-copy p,.conversation-section p:not(.eyebrow){font-size:20px;line-height:1.55}.conversation-section p.advisory-note{font-size:18px}.practice-layout{grid-template-columns:1fr;gap:20px;padding-block:30px}.practice-section h2{font-size:27px}.practice-section p:not(.eyebrow){font-size:18px}.footer{display:flex;gap:25px;align-items:start}.footer>a{margin:0}.footer-name{font-size:18px}.footer a.text-link{font-size:16px}}
@media(max-width:370px){.header .brand{font-size:18px}.menu-button{padding:9px 10px;gap:9px}.section-intro h2{font-size:34px}.metric-large{font-size:37px}.comparison strong{font-size:31px}.footer{display:block}.footer a.text-link{display:inline-block;margin-top:20px}}


/* Selected card treatment for stories and author evidence. */
:root{--surface:#fff;--stone:#eae8e1;--surface-line:#d8d5cb;--quiet-shadow:0 0 0 1px #0000000c,0 2px 4px #00000005,0 12px 30px -18px #00000032}
.why-section{padding:0;border:0}.why-section .position{margin-bottom:0;padding-block:76px;align-items:start}
.position blockquote{font-size:clamp(35px,4.1vw,58px);line-height:1.12}.quote-note{font-weight:400;line-height:1.6}
.trust-surface{padding-block:56px}.why-list{border:0;padding:0;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}
.why-list>article{padding:32px}.why-list>article+article{border:0}.why-list h3{font-size:29px;line-height:1.15;max-width:500px}.why-list p{font-size:21px;font-weight:400;line-height:1.6}
.why-list .management-example{grid-column:1/-1;display:grid;grid-template-columns:1fr 1fr;gap:56px}
.management-proof>p:first-child{margin-top:0}.management-metrics{max-width:460px}.management-metrics strong{font-size:46px}.management-proof .period{font-size:16px}
.result-body>p{font-weight:400}.result-body strong{font-weight:700}.result-body>p.period{font-weight:400}
.about-section{background:var(--paper)}.about-layout{border-top:0}
@media(max-width:1000px){.why-section .position{padding-block:60px}.why-list{grid-template-columns:1fr}.why-list>article{padding:28px}.why-list>article+article{padding-top:28px}.why-list .management-example{gap:35px}.management-metrics strong{font-size:40px}}
@media(max-width:650px){.why-section .position{padding-block:48px}.position blockquote{font-size:35px}.trust-surface{padding-block:32px}.why-list{gap:18px}.why-list>article{padding:24px}.why-list>article+article{padding-top:24px}.why-list h3{font-size:27px}.why-list p{font-size:20px}.why-list .management-example{grid-template-columns:1fr;gap:24px}.management-metrics strong{font-size:40px}.result-body>p{font-size:20px}.quote-note{font-size:20px}}
@media(max-width:370px){.why-list>article{padding:20px}.why-list>article+article{padding-top:20px}.position blockquote{font-size:32px}}

.results-section{background:var(--stone);border-block:1px solid var(--surface-line)}.results-section>.section{border-top:0}
.results-list{gap:24px}.result{padding:36px;background:var(--surface);border:0;border-radius:8px;box-shadow:var(--quiet-shadow);gap:46px}
.result-body{border-left:1px solid var(--surface-line);padding-left:28px}.contribution-label{color:var(--accent)}
.author-surface{background:var(--surface)}.trust-surface{background:var(--stone);border-block:1px solid var(--surface-line)}
.why-list>article{background:var(--surface);box-shadow:var(--quiet-shadow);border-radius:8px}
@media(max-width:1100px){.result{padding:30px;gap:30px}.metric-large{font-size:clamp(35px,4.5vw,64px)}}
@media(max-width:1000px) and (min-width:651px){.result{grid-template-columns:1fr}.result-body{border-left:0;border-top:1px solid var(--surface-line);padding:24px 0 0}.case-metrics{grid-template-columns:repeat(3,minmax(0,1fr))}.case-metrics>div:last-child{grid-column:auto}}
@media(max-width:650px){.results-list{gap:20px}.result{padding:24px;gap:24px}.result-body{border-left:0;border-top:1px solid var(--surface-line);padding:24px 0 0}.metric-large{font-size:clamp(34px,8.6vw,48px)}.comparison strong{font-size:34px}}
@media(max-width:370px){.result{padding:20px}.metric-large{font-size:32px}.case-metrics strong{font-size:33px}}

/* Darker red keeps small labels readable on the stone surface. */
.results-section{--accent:#b23820}

.conversation-section{background:var(--stone);border-block:1px solid var(--surface-line)}.conversation-layout{border-top:0}.conversation-section .eyebrow{color:#b23820}

/* Full-page surface system: stone surround, white cards, one red accent. */
:root{--card-radius:8px;--card-pad:36px;--section-space:72px}
body{background:var(--stone)}
.header{border-bottom:0}.header .brand>span{border-color:#c2bfb5}.desktop-nav a:hover{color:#b23820}.mobile-nav{background:var(--surface);box-shadow:var(--quiet-shadow);border:0;border-radius:var(--card-radius)}
.hero{background:var(--surface);border-radius:var(--card-radius);box-shadow:var(--quiet-shadow);padding:30px 36px;margin-block:8px 40px}
.hero h1{font-size:clamp(80px,8.1vw,120px);margin-top:18px}.hero h1 small{margin-top:12px}
.hero-bottom{margin-top:26px;gap:50px}.hero .metrics{margin-top:28px;padding-top:22px;border-top:1px solid var(--surface-line)}.hero .metric strong{font-size:64px}.hero .metric span{margin-top:9px}.hero .period{margin-top:15px}.hero .group{margin-top:18px}
.challenges-section{background:var(--paper);border-block:1px solid var(--surface-line)}.challenges-section>.section{border:0;padding-block:var(--section-space)}
.challenge-list{display:grid;gap:20px}.challenge-list>article{background:var(--surface);padding:32px 36px;border:0;border-radius:var(--card-radius);box-shadow:var(--quiet-shadow);gap:46px}
.challenge-list .answer-panel{border-left-color:var(--accent)}.challenge-list .answer-panel p{font-weight:400}
.results-section>.section{padding-block:var(--section-space)}.results-section{border-top:0}
.why-section .position{padding-block:var(--section-space)}
.about-section{padding-block:var(--section-space);border-bottom:1px solid var(--surface-line)}
.about-layout,.conversation-layout,.practice-layout{background:var(--surface);padding:var(--card-pad);border:0;border-radius:var(--card-radius);box-shadow:var(--quiet-shadow);gap:46px}
.about-copy p,.conversation-section p:not(.eyebrow){font-weight:400}
.conversation-section{padding-block:var(--section-space);border-top:0}.conversation-section .eyebrow{color:var(--accent)}
.conversation-layout{border-top:3px solid var(--accent)}.conversation-section p.advisory-note{font-size:19px}
.practice-section{padding-block:40px;background:var(--paper);border-bottom:1px solid var(--surface-line)}.practice-layout{padding-block:28px}
.footer{border:0;padding-block:32px}.footer .text-link:hover{color:#b23820}
@media(max-width:1100px){.hero{padding:30px}.hero h1{font-size:clamp(72px,8.3vw,95px)}.hero-bottom{gap:36px}.challenge-list>article{padding:30px;gap:30px}.about-layout,.conversation-layout,.practice-layout{padding:30px;gap:30px}}
@media(max-width:1000px){:root{--section-space:56px}.hero h1{font-size:clamp(70px,9.1vw,90px)}.hero-bottom{grid-template-columns:1.2fr 1fr;gap:28px}.hero-actions .cta{gap:18px;font-size:17px;padding:16px 20px}.hero .metric strong{font-size:56px}.challenge-list>article{grid-template-columns:1fr 1.1fr}.about-layout,.conversation-layout{grid-template-columns:1fr;gap:28px}.about-section h2,.conversation-section h2{max-width:700px}.about-copy,.conversation-layout>div:last-child{border-left:0;border-top:1px solid var(--surface-line);padding:26px 0 0}.practice-layout{grid-template-columns:1fr;gap:24px}}
@media(max-width:650px){:root{--section-space:40px}.hero{padding:24px;margin-block:6px 28px}.hero h1{font-size:clamp(42px,11.2vw,65px);margin-top:18px}.hero h1 small{font-size:.68em;margin-top:12px}.hero-bottom{display:block;margin-top:24px}.hero .intro{font-size:20px}.hero-actions{margin-top:20px}.hero-actions .cta{font-size:17px;gap:16px;padding:15px 17px}.hero .metrics{gap:14px;margin-top:28px;padding-top:22px}.hero .metric strong{font-size:clamp(32px,8.8vw,43px)}.hero .metric span{font-size:16px;line-height:1.4}.hero .period{font-size:16px;line-height:1.5;margin-top:16px}.hero .group{font-size:16px;line-height:1.5;margin-top:16px}
.challenge-list{gap:18px}.challenge-list>article{grid-template-columns:1fr;padding:24px;gap:22px}.challenge-list .answer-panel{border-left:0;border-top:1px solid var(--surface-line);padding:22px 0 0}.challenge-list h3{font-size:28px}.challenge-list .answer-panel p{font-size:20px;line-height:1.55}
.why-section .position{padding-block:44px}.about-layout,.conversation-layout,.practice-layout{padding:24px;gap:24px}.about-section h2,.conversation-section h2{font-size:34px}.about-copy,.conversation-layout>div:last-child{padding-top:24px}.conversation-section p.advisory-note{font-size:18px}.practice-section{padding-block:28px}.practice-layout h2{font-size:27px}.footer{padding-block:28px}}
@media(max-width:370px){.hero{padding:20px}.hero h1{font-size:42px}.hero .metrics{gap:10px}.hero .metric strong{font-size:31px}.hero-actions .cta{font-size:16px;padding:14px;gap:12px}.challenge-list>article,.about-layout,.conversation-layout,.practice-layout{padding:20px}.about-section h2,.conversation-section h2{font-size:31px}}

/* Leadership evidence: native disclosure, inside the team card. */
.leadership-story{margin-top:24px;border-top:1px solid var(--surface-line)}
.leadership-story>summary{display:flex;align-items:center;justify-content:space-between;gap:18px;list-style:none;cursor:pointer;min-height:56px;padding-block:16px;color:var(--accent);font-size:18px;font-weight:650;line-height:1.45}
.leadership-story>summary::-webkit-details-marker{display:none}.leadership-story>summary::marker{content:""}.leadership-story>summary>span{text-decoration:underline;text-underline-offset:5px;text-decoration-thickness:1px}
.leadership-story>summary:hover{color:#9d301c}.leadership-story>summary:focus-visible{outline:3px solid var(--accent);outline-offset:5px;border-radius:2px}
.story-chevron{flex:0 0 20px;transform:rotate(0deg)}.leadership-story[open] .story-chevron{transform:rotate(180deg)}
.why-list:has(.leadership-story[open]){align-items:start}
.decision-story-content{border-top:1px solid var(--surface-line);padding-top:24px}
.decision-story-content h4{font-size:25px;line-height:1.2;letter-spacing:-.035em;font-weight:700;margin:0 0 24px}
.decision-story-content dl{margin:0}.decision-story-content dl>div+div{margin-top:24px}
.decision-story-content dt{font-size:18px;font-weight:700;line-height:1.45;margin:0 0 8px}
.decision-story-content dd{font-size:20px;font-weight:400;line-height:1.6;margin:0}
.why-list .decision-story-content .period{font-size:16px;line-height:1.5;font-weight:400;margin-top:24px}
@media(max-width:650px){.leadership-story{margin-top:22px}.leadership-story>summary{font-size:18px;gap:14px}.decision-story-content{padding-top:22px}.decision-story-content h4{font-size:24px}.decision-story-content dd{font-size:20px}}

/* Portrait integrated with the existing card, with compact measurement notes. */
.hero-stage{display:grid;grid-template-columns:minmax(0,1.45fr) minmax(280px,.85fr);gap:40px;align-items:stretch}.hero-copy{min-width:0;padding-block:8px;align-self:center}
.hero h1{font-size:clamp(64px,6.1vw,88px);margin-top:20px;letter-spacing:-.065em;line-height:.99}.hero h1 small{font-size:.62em;margin-top:12px}
.hero-copy>.intro{margin-top:24px;font-size:22px;line-height:1.5;max-width:630px}.hero-copy .hero-actions{justify-content:flex-start;margin-top:24px}
.hero-portrait{min-width:0;min-height:420px;max-height:520px;border-radius:6px;overflow:hidden;background:var(--paper)}.hero-portrait img{width:100%;height:100%;display:block;object-fit:cover;object-position:50% 35%}
.hero .period,.result-body .period,.why-list .period,.why-list .decision-story-content .period{font-family:inherit;font-size:14px;font-weight:400;line-height:1.55;color:#54514b;letter-spacing:0;max-width:100%}
.hero .group{font-size:14px;line-height:1.55;margin-top:10px;color:#54514b}
.case-metrics{grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}.case-metrics strong{font-size:clamp(34px,3.2vw,44px)}.case-metrics>div:last-child{grid-column:auto}.case-metrics span{font-size:16px;line-height:1.45;min-height:24px}
.portrait-crop{border-radius:6px}.portrait-crop img,.portrait img{filter:none;transform:none;object-position:50% 25%;outline:none}.portrait-crop img{width:100%;height:100%;object-fit:cover}
@media(max-width:1100px){.hero-stage{grid-template-columns:minmax(0,1.4fr) minmax(250px,.8fr);gap:28px}.hero h1{font-size:clamp(58px,6.2vw,72px)}.hero-portrait{min-height:400px}.hero-copy>.intro{font-size:21px}}
@media(max-width:850px) and (min-width:651px){.hero-stage{grid-template-columns:minmax(0,1fr) 220px;gap:24px}.hero h1{font-size:53px}.hero-portrait{min-height:390px}.hero-copy>.intro{font-size:20px}}
@media(max-width:650px){.hero-stage{grid-template-columns:minmax(0,1fr) 76px;gap:18px 16px;align-items:center}.hero-copy{display:contents}.hero-copy>.role{grid-column:1;grid-row:1;font-size:16px;line-height:1.5}.hero-portrait{grid-column:2;grid-row:1;min-height:0;max-height:none;width:76px;height:94px;border-radius:5px;align-self:center}.hero-portrait img{object-position:50% 25%}.hero h1{grid-column:1/-1;grid-row:2;font-size:clamp(42px,11.2vw,65px);margin:0;line-height:.99;letter-spacing:-.075em}.hero h1 small{font-size:.68em;margin-top:12px}.hero-copy>.intro{grid-column:1/-1;grid-row:3;font-size:20px;line-height:1.5;margin:0}.hero-copy .hero-actions{grid-column:1/-1;grid-row:4;margin:0}.hero .metrics{margin-top:24px}.hero .period,.result-body .period,.why-list .period,.why-list .decision-story-content .period{font-size:14px}.hero .group{font-size:14px}.case-metrics{grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}.case-metrics>div:last-child{grid-column:1/-1}.case-metrics strong{font-size:clamp(32px,9.3vw,42px)}.case-metrics span{min-height:0}.position .portrait img{transform:none;filter:none}}
@media(max-width:370px){.hero h1{font-size:42px}.hero-stage{gap:16px 12px}.hero-copy>.role{font-size:16px}.hero-portrait{width:76px;height:88px}.case-metrics strong{font-size:32px}}

/* Two equally weighted leadership formats, explicitly named at entry. */
.hero-copy .hero-actions{gap:12px;justify-content:flex-start;flex-wrap:wrap}.hero-actions .cta{justify-content:space-between;min-width:190px;gap:20px}
.engagement-layout{display:block}.engagement-layout h2{max-width:920px;margin-top:20px}.engagement-layout .engagement-intro{max-width:900px;margin-top:24px;font-size:22px;line-height:1.5}.engagement-options{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;margin-top:32px}.engagement-options>article{background:var(--paper);border:1px solid var(--surface-line);padding:28px;border-radius:8px;min-width:0;scroll-margin-top:30px}.engagement-options h3{font-size:28px;line-height:1.15;letter-spacing:-.03em}.engagement-options p{font-size:20px;line-height:1.55;margin-top:18px}.engagement-options article:target{outline:2px solid var(--accent);outline-offset:4px}.engagement-layout .advisory-note{margin-top:28px}.why-list .ai-metrics strong{font-size:44px}.why-list .ai-metrics span{font-size:16px}
@media(max-width:650px){.hero-copy .hero-actions{flex-wrap:nowrap;gap:10px}.hero-actions .cta{min-width:0;flex:1;gap:8px;padding:14px 12px;font-size:16px;line-height:1.35}.engagement-options{grid-template-columns:1fr;gap:20px;margin-top:24px}.engagement-options>article{padding:22px}.engagement-options h3{font-size:26px}.engagement-layout .engagement-intro{font-size:20px}.why-list .ai-metrics strong{font-size:40px}}

@media(max-width:650px){.hero-actions .cta-label>span{display:block}}

/* Clear measurement ownership, short copy, and two distinct ways to work together. */
.metric-context{display:block;font-family:inherit;font-size:13px;font-weight:400;line-height:1.45;color:#54514b;margin-top:10px;letter-spacing:0}.hero .metric .metric-context{font-size:13px}.hero .metric>span,.case-metrics>div>span{line-height:1.4}.case-metrics .metric-context{font-size:13px;line-height:1.45}
sup{font-size:.65em;line-height:0;vertical-align:super;margin-left:3px}sup a{color:var(--accent);padding:5px 3px;text-decoration:underline;text-underline-offset:2px}
.hero-copy .hero-actions .cta{min-width:0;flex:0 1 auto;justify-content:space-between;gap:24px}.hero-actions .cta{padding-inline:22px}
.challenge-list>article.challenge-gtm{border-top:3px solid var(--accent)}.gtm-outcome{grid-column:1/-1;border-top:1px solid var(--surface-line);padding-top:20px;font-size:22px;line-height:1.35;font-weight:700;margin-top:-16px}
.gtm-models{margin-top:28px;display:grid;gap:18px}.gtm-models p{border-left:2px solid var(--accent);padding-left:18px}.gtm-models strong{display:block;font-size:22px;line-height:1.3}.gtm-models span{display:block;font-size:18px;line-height:1.45;margin-top:5px}
.result-body .conversion-change small{display:block;font-size:16px;line-height:1.4;margin-top:12px}.result-notes{padding-block:30px 40px;border-top:1px solid var(--surface-line)}.result-notes h2{font-size:18px;line-height:1.3;letter-spacing:0}.result-notes ol{margin:18px 0 0;padding-left:24px;display:grid;gap:12px}.result-notes li{font-size:14px;line-height:1.55;color:#54514b;padding-left:5px;scroll-margin-top:30px}.result-notes li:target{color:var(--ink);outline:2px solid var(--accent);outline-offset:6px;background:var(--surface)}
@media(max-width:850px){.hero-copy .hero-actions{flex-wrap:wrap}.hero-copy .hero-actions .cta{font-size:17px;padding:15px 18px}}
@media(max-width:650px){.hero-copy .hero-actions{gap:10px;flex-wrap:wrap}.hero-copy .hero-actions .cta{font-size:16px;line-height:1.35;padding:14px 12px;gap:12px;flex:1 1 auto}.hero-copy .hero-actions .cta:first-child{flex:0 1 auto}.hero-copy .hero-actions .cta:nth-child(2){flex:1 1 170px}.hero .metric .metric-context{font-size:13px}.case-metrics .metric-context{font-size:13px}.gtm-outcome{font-size:20px;margin-top:0}.gtm-models strong{font-size:21px}.gtm-models span{font-size:18px}.result-notes{padding-block:24px 32px}.engagement-options{margin-top:28px}}

@media(max-width:650px){.hero-copy .hero-actions{display:grid;grid-template-columns:100px minmax(0,1fr);width:100%;gap:10px}.hero-copy .hero-actions .cta{gap:8px;padding-inline:10px;font-size:16px;min-width:0}}

@media(max-width:650px){.hero .metric>span{min-height:67.2px}.hero .metric .metric-context{margin-top:10px}}

/* Shared channel case: each return has its own label and reporting period. */
.channel-results-metrics{grid-column:1/-1;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:32px;border-top:1px solid var(--surface-line);padding-top:26px}
.channel-results-metrics>div{min-width:0}
.channel-results-metrics strong{display:block;font-size:clamp(42px,4.5vw,64px);font-weight:700;line-height:1.1;letter-spacing:-.055em;font-variant-numeric:tabular-nums;white-space:nowrap}
.channel-results-metrics span{display:block;font-size:18px;line-height:1.4;margin-top:10px}
.channel-results-metrics .metric-context{margin-top:8px}
@media(max-width:650px){.channel-results-metrics{grid-template-columns:1fr;gap:26px;padding-top:24px}.channel-results-metrics strong{font-size:44px}.channel-results-metrics span{font-size:17px}}

/* Contact: one form, two clear reasons to get in touch. */
.engagement-options .text-link{display:inline-block;margin-top:22px;min-height:44px;line-height:1.6}
.contact-panel{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.2fr);gap:52px;border-top:1px solid var(--surface-line);padding-top:36px;margin-top:40px;scroll-margin-top:32px}
.contact-intro h3{font-size:32px;line-height:1.15;letter-spacing:-.035em;max-width:350px}.contact-intro p{font-size:19px;line-height:1.55;margin-top:20px;max-width:350px}
.contact-form{min-width:0;display:grid;gap:22px}.contact-form .sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%)}
.contact-intent{border:0;padding:0;margin:0;min-width:0}.contact-intent legend,.form-field>label{display:block;font-size:17px;font-weight:650;line-height:1.4;margin-bottom:9px}.contact-intent>div{display:flex;gap:10px;flex-wrap:wrap}.contact-intent label{position:relative;cursor:pointer}.contact-intent input{position:absolute;opacity:0;width:1px;height:1px}.contact-intent span{display:block;padding:12px 16px;border:1px solid var(--surface-line);border-radius:6px;font-size:16px;line-height:1.4;background:var(--paper);min-height:48px}.contact-intent input:checked+span{border-color:var(--accent);box-shadow:inset 0 0 0 1px var(--accent);color:var(--accent);background:#fff}.contact-intent input:focus-visible+span{outline:3px solid var(--accent);outline-offset:4px}
.form-field input,.form-field textarea{display:block;width:100%;border:1px solid #a9a69f;border-radius:5px;background:#fff;color:var(--ink);font:inherit;font-size:18px;line-height:1.5;padding:12px 14px;min-height:50px}.form-field textarea{resize:vertical;min-height:140px}.form-field input:focus-visible,.form-field textarea:focus-visible{outline:2px solid var(--accent);outline-offset:2px}.contact-form .field-hint,.contact-form .contact-privacy{font-size:14px;line-height:1.5;color:#605c55;margin-top:8px}.contact-form .contact-privacy{margin:0}.contact-honeypot{position:absolute;left:-10000px;width:1px;height:1px;overflow:hidden}.contact-submit{border:0;border-radius:5px;justify-self:start;cursor:pointer;min-width:190px}.contact-submit:disabled{opacity:.6;cursor:wait}.contact-status{font-size:17px;line-height:1.5;max-width:600px}.contact-status:empty{display:none}.contact-status[data-state="error"]{color:#a32f1c}.contact-status[data-state="success"]{border-left:3px solid var(--accent);padding-left:16px}.contact-form #contact-verification:empty{display:none}
@media(max-width:850px){.contact-panel{grid-template-columns:1fr;gap:28px}.contact-intro h3,.contact-intro p{max-width:600px}}
@media(max-width:650px){.contact-panel{padding-top:28px;margin-top:28px}.contact-intro h3{font-size:28px}.contact-intro p{font-size:18px}.contact-intent>div{display:grid;grid-template-columns:1fr}.contact-intent span{font-size:16px}.contact-submit{width:100%;justify-self:stretch}.contact-form{gap:20px}}